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About Us

Our Background

In 2003, purechannels founder Olivier Choron set up Noroch Consulting, a global business consultancy dedicated to channel management, channel strategy and Partner Relationship Management (PRM). In response to customers demanding a wider scope of channel-focused strategic consultancy and operational marketing, Olivier rebranded the company three years later, as purechannels.

Based in Battle, East Sussex and employing a team of fifteen, purechannels has grown from strength to strength since formation, having doubled its turnover year on year.

purechannels’ unique IT channel focus, combined with our team’s wealth of experience gained whilst working on the client side of the fence, sets us aside from other technology marketing agencies.

purechannels at a glance

Want to get an overview of our unique approach to channel strategy and channel marketing?  Download an overview of purechannels and our services here.

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Our Senior Team

Our senior team members are accomplished channel marketers with many years of channel marketing experience acquired working for leading and global IT vendors and distributors.

Olivier Choron
Managing Director

Having worked in senior sales and marketing roles in the IT sector since the early 90’s, Olivier is a leading expert in the development and implementation of channel sales and marketing strategy. Focused on exceeding expectations and delivering a high level of customer satisfaction, Olivier provides directorship for key clients, and delivers consultancy on PRM and channel strategy for IT vendors across EMEA. In fact, Olivier’s key strength is to understanding what it takes to make sales and marketing campaigns work — both at strategic and operational levels.

Polly Lambert
Campaign Director

With over 20 years of sales and marketing experience gained working with IT manufacturers, distributors and resellers, Polly is a highly skilled channel marketer, delivering a range of services for purechannels including marketing consultancy ,proposition development, campaign planning and management.

Tracey Hawkins
Senior Copy-Writer

With a terrific eye for detail, Tracey is responsible for copywriting and copy editing for a wide range of purechannels’ marketing deliverables including web sites, brochures, direct mail and eNewsletters. Tracey also manages our multi-lingual document translations.

Some of the team…

Images of some of our team: Penelope, Sarah, Theresa, Alex, Emma, Lucy and Martin