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Social Media & Trust in the Channel

As a follow on from our recent blog on social media, here we take a closer look at social media in the channel.

Long term commitment, not just short term campaigns.

Eleven years after being founded, we still operate and exist by the same principles we were established with in 2006: Quality customer service, attention to detail, unrivalled expertise and outstanding delivery of services and solutions to the channel.

Social media: from personal to professional

Social media is great, we’re all at it! Photos, fun times, checking to see how many likes you got… and shares (if you’re lucky!). But these ‘new’ habits that consume our lives every day, can be a real pain to (try to) transfer into your working life.

The trouble with channel marketing is…

The trouble with the channel is that there’s never enough time, resource or budget available.

Defining moments from the last 10 years

It really has been a monumental decade. And not just for purechannels, but also in tech, in marketing and in the Channel. Take a look here at some defining moments from the last 10 years.

It’s our Birthday: Celebrating 10 years of Channel marketing excellence!

After several years running global channel programmes and consulting on PRM, our CEO Olivier Choron recognised a distinct gap for a marketing agency dedicated to the channel and understood technology. Olivier believed – and so did his early clients – that there was an inherent lack of genuine channel understanding, expertise and level of service available to meet the specific needs of the vendors, distributors and partners. So in 2005 the idea of a pure-play channel marketing agency was conceived and then in 2006 “purechannels” was officially born.


10 years on, I am pleased to say, we still adhere to these principles every day and remain true to our ‘100% dedicated focus on the channel’ foundations that Oli believed in from the start. We know our stuff, we know technology and we know how to put it to the best possible use to realise value for our clients.


In the last 10 years, purechannels has worked with some of the biggest names in the global IT and telecoms industries, from Microsoft and Adobe to Vodafone and Samsung. We’ve delivered successful marketing services ‘to’ and ‘through’ the channel layers, making our clients’ channels an ever-more invaluable part of business strategies.


Although we all fit round a large table in our local pub, our numbers belie our achievements. We pack a hell of a punch… regularly being placed on shortlists and winning top awards against some of our heavy-weight contemporaries.


From channel-specific awards like ‘Best Channel Marketing Campaign’ with CRN in 2013 and ‘Best Channel Marketing Initiative’ with B2B Marketing in 2014, through to being named as one of the overall ‘Top 5 B2B Campaigns’ in 2014 and as a Finalist in The Drum Marketing Awards earlier this year for ‘Best Long Term Marketing Strategy’.


And all this culminating in purechannels winning the ultimate accolade in 2015 being named ‘Best Channel Marketing Agency’ by CRN.


But of course, this is not all about us. We could not have done all this on our own. The support, trust and confidence our clients place in us to deliver for them and their channels, made this all possible.


So, as well as celebrating our 10-year anniversary, we have to say a huge thank you to everyone who has been a part of our progress since 2006.


On a personal note, having been with purechannels just over 4 years and now as MD, I can honestly say that it is refreshing to be able to do things differently. To listen and respond to client demands when they need us. To create and deliver channel services in a way that understands and empathises with the clients needs and that also pushes the boundaries of the often-stagnant channel environment. And to continue to evolve as a small service agency, competing in a big B2B marketing world… knowing that we genuinely have the right to compete.


A wonderful thing was created in 2006, and so much has changed in the world since then. We can’t wait to deliver even more successful projects for our clients over the next 10 years – which will no doubt be just as exciting, give us another decade to be proud of and hopefully add a few more awards to the shelf!


Thank you all.


Time to defend the crown!

2015 saw purechannels win the prestigious CRN Award for ‘Channel Marketing Agency of the Year’ and the good news is that we have made the shortlist again this year! Very exciting considering it’s also our 10th Birthday this year!

Another first: purechannels makes the shortlist at The DRUM Marketing Awards

This week saw a new high for us at purechannels, we were nominated for the shortlist of best ‘Long Term Marketing Strategy (3 years or more)’ at The DRUM Marketing Awards.

10 questions you never asked your customer

How to create customer success stories that sing.


Proof that Outbound is still badass.

Over the past few years, advocates of Inbound marketing will have you believe it’s a panacea. “Long live Inbound, taxi for Outbound”. Yet real evidence of Outbound delivering tangible results says otherwise.

How VMware shared a blueprint for channel success across EMEA: Channel Advocacy Case Study

When you think of ‘advocacy’, you probably think of customer case studies right? Think again.

Channel Incentives: The long and short of it

The old tried and tested ways are always the best, right?

10 Top Tips: How to create more engaging customer advocacy content

A quick search on Google provided just the ammo I needed for this blog.

5 reasons channel advocacy needs to become your mission

Advocacy – customer, employee…– yep, you get the gist. But ‘channel advocacy’ – what?

purechannels named ‘Best Channel Marketing Agency’ by CRN

Thursday 2nd July, saw the very best of the UK Channel industry gather together to celebrate excellence.

Out with the new, in with the old…

Mobile, social, digital, app, trending, posting, influential, advocacy, inbound, content, social, digital, mobile, responsive-omni-social-digital-mobile-integration-channel trending marketing.

We made the Shortlist: CRN Sales and Marketing Awards 2015

Well it’s been a pretty good few months here at purechannels

Partner Marketing Services – a much better idea.

Here’s something new for you to consider – Partner Marketing Services.

Co-branding your partner collateral – is it worth the effort?

The theory is great – and has been for years and years and years.


purechannels named in the Top 5 B2B campaigns

B2B Marketing has recently released a list of their Top 5 B2B Marketing Campaigns of 2014… and we are on it!


Email marketing – IT STILL WORKS! (You just have to do it properly)

A recent survey carried out by shopping and price comparison website ‘Give as you Live’, suggests that consumers are far more likely to respond to a direct email

The three Ts of partner news

With email (still) being one of the most favoured methods of communication amongst marketers, partners and customers can become flooded with information;

purechannels take coveted Channel Award at the B2B Marketing Awards

Fighting off stiff competition from Cisco, Salesforce and Google with our campaign for Avnet,

Knowledge and Timing: How to be smarter in the Channel.

Rummaging through some blogs from our old website the other day, I was both surprised and pleased with almost all of the content.

Go on, tell us a story!

How often do you tell stories? Story telling is something that has thrilled and excited us since our earliest memories. So, how many of you make use of the obvious transfer of story-telling in your channel marketing activities.

Is content your new best networking friend?

As an avid networker and champion of face to face connections, something I saw recently on twitter made me think.

Sailing the channel blind.

Calling all channel marketers… I have a challenge for you:  are you ready?

Has the ship sailed on channel marketing?

I’ve been thinking recently, why does there seem to be a difference between channel marketing and ‘other’ marketing?

‘Highly Commended’ at the B2B Awards: November 2013

Amid a sea of black ties and swishy dresses, hid a rockstar video game, bumper cars and enough champagne and vodka cocktails to keep a huge room of global marketers happy!