Social Media & Trust in the Channel
April 28, 2017
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B2B Marketing has recently released a list of their Top 5 B2B Marketing Campaigns of 2014… and we are on it!
Our campaign for longstanding client Avnet, called ‘Avnet Connect’, has achieved fantastic results – not just in returning more than 10x campaign cost in new revenues for Avnet and winning ‘Best Channel Marketing Initiative 2014’ but now also being named as one of the top 5 B2B campaigns of the year.
So what is it that made this campaign stand out? Well it has to be the way in which every element of the campaign was combined, how the objectives were addressed and ultimately the results that it produced. The campaign was created around a fine combination of traditional channel marketing, video, DM and digital, perfectly aligning to ensure that 37% of the audience were successfully converted to making new sales.
And it’s comforting to be keeping such good company too. The other four campaigns in the Top 5 were from OgilvyOne dnx (B2B Agency of the Year 2012 and 2013), Earnest and the current holders of title B2B Marketing Agency of the Year, The Marketing Practise.
Check out our campaign here.
See all the Top 5 Campaigns here.
If you need your channel lifted, want to explore new ways of engaging your partners… or just fancy a channel chat, get in touch or, call Glenn direct on 01424 774925 or email him email@example.com