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Want to know what we think?

How VMware shared a blueprint for channel success across EMEA: Channel Advocacy Case Study

When you think of ‘advocacy’, you probably think of customer case studies right? Think again. The power of advocacy – and in this instance channel advocacy – can do so much more in creating success for technology providers.

 

Many vendors invest heavily in ‘partner programs’, likely involving thousands of pounds spent on sales, technical and marketing training and enablement. But how many actually demonstrate the art of the possible using the voice of their own successful partners? How many share the stories of partners who have carved out strategies that gain them first-mover advantage?

 

The answer is, in our opinion, not enough. You might think that such partners might want to play their cards close to their chest, but you’d be wrong.

 

In this case study, find out how VMware used channel advocacy to propel one pioneering partner into the limelight – a unique story that triggered a visit from VMware’s VP of EMEA. Click here to read our case study.