Social Media & Trust in the Channel
April 28, 2017
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This week saw a new high for us at purechannels, we were nominated for the shortlist of best ‘Long Term Marketing Strategy (3 years or more)’ at The DRUM Marketing Awards.
Maybe “just another award shortlist nomination”, but it actually means something much more than that – not just for us but also for the wider Channel marketers out there too. It means that we are starting to be recognised outside of the Channel space.
The Channel is so often thought of and referred to as the slightly neglected and boring sibling to its cool and trendy ‘gets to watch 18 films and learn to drive first’ sibling ‘B2B Marketing’. But by being shortlisted now for this award with The DRUM it shows that the work we do stands up against, and in some cases outshines, that being done in the bright lights of general marketing funky-town!
There are a couple of things worth singing and dancing about here: Firstly, there’s a big pat on the back for the consistent effort, strategic expertise, creative output and general relationship building that has gone into the work for Fujitsu, over the past 4 years. Then there is the somewhat overwhelming realisation that purechannels; little old us, just 14 strong, tucked away in the back streets of historic Battle in South East Sussex, are kicking it with the big boys. We are in amazing company in this shortlist and that is a big plus for us, a great compliment and a confidence booster to our clients!
So in this, our 10th Year, we are thrilled that 2016 has started on a high, following on from our wins in 2014 and 2015. Long may it continue!
To read a case study about our shortlisted entry please click here