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It’s our Birthday: Celebrating 10 years of Channel marketing excellence!

After several years running global channel programmes and consulting on PRM, our CEO Olivier Choron recognised a distinct gap for a marketing agency dedicated to the channel and understood technology. Olivier believed – and so did his early clients – that there was an inherent lack of genuine channel understanding, expertise and level of service available to meet the specific needs of the vendors, distributors and partners. So in 2005 the idea of a pure-play channel marketing agency was conceived and then in 2006 “purechannels” was officially born.


10 years on, I am pleased to say, we still adhere to these principles every day and remain true to our ‘100% dedicated focus on the channel’ foundations that Oli believed in from the start. We know our stuff, we know technology and we know how to put it to the best possible use to realise value for our clients.


In the last 10 years, purechannels has worked with some of the biggest names in the global IT and telecoms industries, from Microsoft and Adobe to Vodafone and Samsung. We’ve delivered successful marketing services ‘to’ and ‘through’ the channel layers, making our clients’ channels an ever-more invaluable part of business strategies.


Although we all fit round a large table in our local pub, our numbers belie our achievements. We pack a hell of a punch… regularly being placed on shortlists and winning top awards against some of our heavy-weight contemporaries.


From channel-specific awards like ‘Best Channel Marketing Campaign’ with CRN in 2013 and ‘Best Channel Marketing Initiative’ with B2B Marketing in 2014, through to being named as one of the overall ‘Top 5 B2B Campaigns’ in 2014 and as a Finalist in The Drum Marketing Awards earlier this year for ‘Best Long Term Marketing Strategy’.


And all this culminating in purechannels winning the ultimate accolade in 2015 being named ‘Best Channel Marketing Agency’ by CRN.


But of course, this is not all about us. We could not have done all this on our own. The support, trust and confidence our clients place in us to deliver for them and their channels, made this all possible.


So, as well as celebrating our 10-year anniversary, we have to say a huge thank you to everyone who has been a part of our progress since 2006.


On a personal note, having been with purechannels just over 4 years and now as MD, I can honestly say that it is refreshing to be able to do things differently. To listen and respond to client demands when they need us. To create and deliver channel services in a way that understands and empathises with the clients needs and that also pushes the boundaries of the often-stagnant channel environment. And to continue to evolve as a small service agency, competing in a big B2B marketing world… knowing that we genuinely have the right to compete.


A wonderful thing was created in 2006, and so much has changed in the world since then. We can’t wait to deliver even more successful projects for our clients over the next 10 years – which will no doubt be just as exciting, give us another decade to be proud of and hopefully add a few more awards to the shelf!


Thank you all.