Subscribe
to our Channel
newsletter!

Sorry but we need your
name and email address.

Thank you for signing up!

Channel News

Subscribe
to our Channel
newsletter!

Sorry but we need your name
and email address.

Thank you for signing up!

Back To Top

Want to know what we think?

purechannels win at the DRUM Awards.

Well this year has seen another first for us here at purechannels. Having been nominated on the shortlist again for Best Long Term Marketing Strategy at the DRUM Awards, we were delighted to have been recognised on such a huge stage.

 

But, the shortlist was not enough.

 

As the proceedings kicked off, the room of 500+ of some of the world’s best creative and marketing minds were challenged to a ‘selfie-off’. Using the masks that the DRUM had scattered around the tables, in his welcome speech Stephen Lepitak (Editor at the DRUM) laid down the challenge.

 

Simply: “Whoever tweets the best selfie of the night, using the masks, wins!”

 

The competition was fierce, we were up against some giants… McCann, Ogilvy, CHI & Partners, April Six, PHD, WCRS, Earnest and many others.

 

Anyway, with a combination of two Fresh Princes, the photo created and tweeted by our MD and Senior Account Manager took the evenings first award.

 

Winners

 

So, yes a bit of fun but we didn’t officially pick up a DRUM award for our efforts. However, whilst referred to in his opening gambit as “Best selfie competition”, it is more than likely that it will go down in purechannels history as something along the lines of “Best use of social media at a live event” or “Best live/in-play marketing activity”.

 

At purechannels we pride ourselves on being able to respond accordingly and appropriately to the demands of our clients, operating exclusively in the channel. The channel needs agencies who can react quickly and who can create an impact in real time, without delay. Our win last night at the DRUM Awards (we think) exemplifies this ethos: we were set a challenge, we had to react and come up with the best possible, highest quality solution, better than any other agency could provide… we won. We are very happy with our win!