Subscribe
to our Channel
newsletter!

Sorry but we need your
name and email address.

Thank you for signing up!

Channel News

Subscribe
to our Channel
newsletter!

Sorry but we need your name
and email address.

Thank you for signing up!

Back To Top

Want to know what we think?

The truth behind GDPR

Not everything that we read or see on the internet is true. It was at Donald Trump’s first press conference as President-elect when the term “fake news” was widely used in the media, but fake news has been around for years. The following stats from Google Trends show searches for the term ‘fake news’ over the last year, which supports this:

 

Winners

 

General Data Protection Regulation (GDPR) will be enforceable in exactly 11 months’ time. With dozens of articles being published and more to come on the topic between now and May 2018, it’s difficult to read between the lines. So, which GDPR news is fake?

 

NOT REAL: GDPR is all about ransomware and cyber-attacks.
In fact, GDPR is about how, as an organisation you handle the personal data of individuals residing in the EU. Those individuals now also have increased rights when it comes to requesting a copy of, the deletion of or a change in their data, which they no longer have to pay for either. Expect more types of requests for personal data from individuals.

 

NOT REAL: A breach or compromise of your data is all about the fines!
Whilst fines can be up to €20M or 4% of global revenue, whichever is greater, there are other concerns such as the impact on individuals (you must notify all affected) as well as the cost implications at an insurance level (higher premiums based on the lack of compliance). Businesses should consider the cost of data breach coverage.

 

NOT REAL: GDPR is all about I.T.
In fact, GDPR has signalled a cultural shift in how companies manage personal data throughout the business. How it is managed, where it is stored and how it is used.

 

NOT REAL: If your head office is outside the EU then GDPR does not apply.
In fact, any business handling the personal data of EU citizens (US HQ or otherwise) will be liable and will have to adhere to GDPR. A full audit of your data storage is recommended.

 

NOT REAL: You MUST employ a DPO (Data Protection Officer).
The reality is there must not be a conflict of interest with whomever is made responsible for personal data. Therefore, hiring a third party DPO may make more sense and therefore more cost-effective long term.

 

NOT REAL: Becoming GDPR compliant is as easy as 1, 2, 3.
There are in fact 12 key points of compliance which depending on how well organised your business is, can have varying levels of complexity and therefore cost. Every department will be impacted (IT, HR, marketing, legal and more) and with only 11 months remaining before GDPR becomes enforceable, the clock is ticking.

 

If you would like to discuss how you can position your product and services around GDPR, educate your distributors/partners, advise your end user customers or generally align your sales and marketing activities with GDPR, get in touch at sayhello@purechannels.co.uk or call us on 01424 774 925.