Hello,

Simple intelligence works

Like you, we try to stay abreast of any new and wonderful channel marketing tactics we can steal… ahem… adopt to enhance results for our customers. No matter what we discover however, the theory of channel marketing never changes – intelligent communications aimed at the right audience with a relevant message get results.

It’s a jam-packed Christmas channelbites, so grab yourself a glass of mulled wine and a mince pie and take a break whilst you have a read.

In this issue, we look at the role of email marketing in the channel; highlight two highly valuable channel forums that we proud to sponsor going into 2011. We also have two new services we’re excited to tell you about – our new channel business development specialist is now on board, and we are now offering enhanced SEO/ PPC management services. 2011 is certainly going to be a busy year for us here!

We all hope you have a wonderful Christmas, and it goes without saying… if you need any channel marketing support in 2011 we’d love you to get in touch.

Best regards
Olivier Choron, Managing Director, purechannels

FREE Webinar - Managing 1000’s of Partners:

Up with the big boys:

Is email still an effective channel marketing tool?:

With multiple countries, languages and tiers to consider - managing a channel of disparate partners can be a serious challenge. Watch our on-demand webinar – recently hosted by our Managing Director for Baptie - and find out how a few simple techniques could make your channel management a whole lot easier.

We were delighted to find purechannels ranking as the second fastest growing agency in B2B Magazine's 2010 'Agency Survey'. A big thank you to our clients for making this possible.

A much debated tool in a B2B marketer’s armoury – email is either seen as a flexible communication vehicle or an ineffective annoyance to its recipient. See what we think in our latest whitepaper on email marketing. In our latest whitepaper on the role of email marketing in the channel we look at the role of email in channel marketing, and discuss its value and effectiveness.

view our on-demand webinar here >

read the full survey results here >

download whitepaper >

purechannels sponsors leading channel management conference:

purechannels strengthens its strategic channel services:

Build it and they will come…

There is no better way to enhance your marketing acumen than amongst like-minded peers who want to share their knowledge, and we are pleased to announce our sponsorship of the Marcus Evans Channel Management Conference, to be held early 2011.

Recruitment of channel partners is not enough to deliver revenue to your organisation. With the appointment of Mike Cotton, our senior channel business development specialist, we are able to help you to effectively recruit, enable and manage specialised business partners with limited support from yourselves.

Fingers crossed? You need more than luck to create the right online traffic, that’s why purechannels has added the specialised skills of an online marketing expert to our team. Leveraging best in class Search Engine Optimisation, Social Media Marketing & Pay Per Click Management techniques, we’ve got the knowledge to help you drive high volumes of targeted, qualified visitors to your web presence to support your channel objectives.

read more about the event here >

read more about channel business development services here >

read more about our online marketing services here >