Hello,

Trying to manage different types of partners, in numerous countries, in several languages, can be a headache. In this issue we feature some helpful guidance on managing multiple partners.

We also feature a case study which illustrates that partner recruitment in a tough market IS possible, given a clear differentiator and a good proposition.

Ever wondered who works at purechannels? Check out our team at the new ‘about us’ page.

We hope your organisation has had a fruitful summer, and as we head full on into Autumn… all too early for our liking :) here are a few nuggets of channel marketing savvy to keep your Summer warmth aglow.

Best regards
Olivier Choron
Managing Director, purechannels

FREE Whitepaper:

Saturated Market?:

Awakening Dormant Parners:

Managing 1000’s of Partners. With multiple countries, languages and tiers to consider - managing a channel of disparate partners can be a serious challenge. Read how a few simple techniques could make your channel management a whole lot easier.

Partner recruitment CAN still work. Find out how GFI Software turned their unique personal approach to channel management into a compelling proposition to recruit 150 new partners in a very tough market.

It’s a text book scenario. Acquiring a new customer can cost five times more than satisfying and retaining current customers. Find out how one distributor turned to its dormant partner base for a new yield of leads.

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Sales Promotions:

Sponsorship - Baptie:

Ask The Experts:

Why Don’t You Just BOGOF? Channel Promotions Uncovered Sales promotions are a tried and trusted method of driving sales, but when and how should you use different types of sales promotions to influence and direct the behaviour of your channels.

purechannels has confirmed its position as a channel thought leader by signing a significant sponsorship deal with Baptie's Channel Focus Community. With over 4,100 current registered users, Baptie is the largest community of leading Channel Sales and Marketing Executives in the World’s largest IT and Telecom organisations!

Got a channel marketing conundrum? Then why not tap into our channel marketing expertise and send us your question! We'll send you an answer by return.

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