To create and qualify two vertical customer databases and secure sales meetings for Doherty Associates.
Background and Results
With the enviable status of Microsoft Gold Partner, Doherty Associates provides IT support services and consultancy solutions for businesses in London.
Wanting to increase its foothold in both the legal and educational sectors, Doherty Associates enlisted the services of purechannels to research, qualify and engage with key customer contacts.
As purchasing such data ‘off the shelf’ was neither cost effective nor viable, purechannels used desk research to build a database of two hundred contacts at schools and law firms in the London area, closely matching Doherty Associates’ target profile.
Once the lists had been compiled, purechannels qualified the data via the telephone. This was followed by the dispatch of an information pack by Doherty Associates. purechannels subsequently contacted the target customers, delivering a compelling proposition to the contacts with the ultimate objective of securing meetings with target decision makers.
In just 3 days of telemarketing, purechannels generated 3 sales appointments and 28 requests for further information, giving Doherty Associates the valuable chance to progress the business opportunities further.
What They Say
— Helen Johns, Doherty Associates
“In a very short space of time, purechannels provided us with a valuable list of key target contacts. With great attention to detail, their ability to put us in front of new prospects has been invaluable and a great asset to our business. We will certainly be using their services again.”
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