To recruit new partners (recruitment agencies) to resell SHL’s portfolio of Candidate Assessment tools.
Background and Results
Operating in over 40 countries and in 30 languages for more than 5500 clients, SHL provides assessment tools that improve candidate selection and performance.
SHL’s main route to market was previously via highly-specialised and trained partners and the firm was looking to expand its channel to include recruitment agencies and consultancies. SHL turned to us to assist in initially developing and communicating its value proposition to recruiters, and then enlisting and educating this new group of partners through an integrated partner recruitment drive.
purechannels worked closely with SHL to create a solid partner programme for recruiters, with output in the shape of six solution overview documents, sales hot sheet, partner folder, partner presentation, partner certificate and programme branding. Our team also project-managed the integrated partner recruitment campaign that included printed direct mail pieces, print and online advertising, as well as telemarketing, which we were directly responsible for.
What They Say
— Sarah Bishop, Marketing Manager, SHL
“Even though we are in a niche market and the recruitment sector was new to us, purechannels immediately understood our objectives and helped to shape our vertical proposition in a very short space of time. We had a tight deadline and they worked brilliantly with our existing suppliers to manage a recruitment campaign which has resulted in nearly 300 new partners for us in around three months.”
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