Yesterday was a good day. I took a little trip back to my roots and thoroughly enjoyed it. Yes in this new world, dominated by new digital and ‘all-in’ social, the buzz that an actual event creates is something we should all experience every now and then.
As an avid networker and champion of face to face connections, something I saw recently on Twitter made me think. Continue reading
Calling all channel marketers… I have a challenge for you: are you ready? Continue reading
brazuca – the new ball from adidas for the 2014 FIFA World Cup: love me or lose me.
Did adidas miss a trick when launching it today? Continue reading
I’ve been thinking recently, why does there seem to be a difference between channel marketing and ‘other’ marketing? Is the channel being left behind in terms of innovation and dare I say it ‘coolness’? Continue reading
Amid a sea of black ties and swishy dresses, hid a rockstar video game, bumper cars and enough champagne and vodka cocktails to keep a huge room of global marketers happy! Continue reading
Where did the summer go? Mince pies are already going out of date in the Co-op, and today John Lewis launched their Christmas advert Continue reading
We have made the shortlist for ‘Best Channel Marketing Initiative’ at the B2B Awards 2013 Continue reading
Get a greater insight into some of the work we do here at purechannels by reading our latest case studies: Continue reading
Yes, that’s right. Last week at the prestigious CRN Sales and Marketing Awards our client Avnet picked up the award for “Best Marketing Campaign”. Continue reading