Find out how Techgate’s pre-planning paid off by enlisting the help of purechannels to look at its competition and to define its channel and end-user propositions prior to launch.
news
02 February – How fit is your channel?
It’s all too easy to get consumed with day-to-day activities and never take a step back. Why not have a free ‘channel check’ with purechannels? We promise not to sell to you, just give you an objective viewpoint on your channel strategy and channel marketing, and give you some valuable food for thought to aid your planning.
16 December – Are emails still an effective channel marketing tool?
A much debated tool in a B2B marketer’s armoury – email is either seen as a flexible communication vehicle or an ineffective annoyance to its recipient. See what we think in our latest whitepaper on email marketing where we look at the role of email in channel marketing, and discuss its value and effectiveness.
15 December – Fingers crossed for an increase in web traffic?
You need more than luck to create the right online traffic, that’s why purechannels has added the specialised skills of an online marketing expert to our team. Leveraging best in class Search Engine Optimisation, Social Media Marketing & Pay Per Click Management techniques, we’ve got the knowledge to help you drive massive volumes of targeted, qualified visitors to your web presence to support your channel objectives.
23 November – purechannels sponsors leading channel management conference
There is no better way to enhance your marketing acumen than amongst like-minded peers who want to share their knowledge. We are pleased to announce our sponsorship of the Marcus Evans Channel Management Conference, to be held early 2011.
At this prestigious event, we will be hosting an informative workshop on partner management, and senior marketing practitioners from leading organisations such as Dell, Trend Micro and HP will reveal their cutting edge strategies and best practice channel management approaches.
18 October – Up with the big boys
We were delighted to find purechannels ranking as the second fastest growing agency in B2B Magazine’s 2010 ‘Agency Survey’. A big thank you to our clients for making this possible.
04 October – Trying to manage the unmanageable?
With multiple countries, languages and tiers to consider – managing a channel of disparate partners can be a serious challenge. Here are a few simple techniques that could make your channel management a whole lot easier.
30 September – Saturated market? Partner recruitment CAN still work
Find out how GFI Software turned their unique personal approach to channel management into a compelling proposition to recruit 150 new partners in a very tough market.
08 July – Trend Micro uses real time data to help its end users find the right partner
End-users can now find the exact partner they need when logging onto Trend Micro’s new Partner Locator Tool. The award-winning security vendor has taken a B2C approach with its new Partner Locator Tool, enlisting purechannels to build a new solution that uses real-time sales data combined with partner skill sets and competency information to deliver the optimum match between partners and end users.
18 June – Steljes expands into corporate market with new SMART partners
Having established a firm foothold in the educational market space, Steljes has now expanded further into new markets thanks to a targeted partner recruitment campaign. Find out how purechannels generated 310 new partner leads in just 20 days – a pipeline of opportunity that is already being converted into new business.