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What is Channel Management?

Hopefully you know who your partners are because you have a partner database - maybe on some spreadsheets or a CRM system somewhere. The question is does your data really feed you with enough intelligence to get under the skin of your partners and leverage their individual expertise to your advantage?

Ask yourself, what would be your ‘partner nirvana’? Partners who register deals correctly; give feedback on leads on a real-time basis; focus on your latest proposition and use their marketing funds effectively? Sounds wonderful, but it doesn’t have to be just a wish list.

Getting the most value from your resources and partners through smart channel management

Channel management services from purechannels

purechannels helps vendors develop, deploy and leverage effective Partner Relationship Management (PRM) tools, regardless of partner tier or locality. We can help you to

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