What is Channel Marketing?
Channel marketing is a broad term that can be segmented into marketing to, with and through your channel partners.
Marketing to partners is where you may try to influence partner behaviour, be it for a new ‘channel-ready solution’, a sales promotion or to raise your profile as the vendor of choice.
Marketing with partners is where you add value for your partners — offering marketing support such as predefined campaign materials, MDF or physical marketing resources.
Marketing through partners is when you wish to deliver your own marketing messages as an integrated part of your partners' propositions, extending your brand through your channel. Often seen as a challenge, marketing through partners can be a double-edged sword. On the one hand you benefit from leveraging the partner's USPs and reach, and on the other you can lose control of your end user messaging without adequate control.
purechannels can help build business growth through targeted and measurable channel marketing programmes.
Channel marketing services from purechannels
- Brand development
- End-user lead generation campaigns
- Closed-loop campaign management
- Virtual partner marketing resources
- Marketing fund maximisation
purechannels is highly experienced at creating and executing all levels of channel marketing, including end user lead generation campaigns, partner awareness campaigns and outsourced marketing support… all across countries, languages and cultural barriers.
We understand what it takes to
- Create measurable and effective lead generation campaigns
- Maximise the use of your channel marketing funds
- Drive partners to effectively market your company
- Implement and manage ‘closed-loop’ campaigns