The Inverse Channel: It's time to embrace Partner Power.

Take a read of our revolutionary whitepaper to see why Purechannels believes it’s ‘all change’ in the channel, there is a new model emerging and the era of what we call ‘The Inverse Channel’ has dawned.

The Inverse Channel works because it holds partner and customer needs at the core, rather than prioritising what vendors want, and allowing them to dictate from the top down. Vendors who understand, accept, embrace and respond to the new dynamic of Partner Power, will win.

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