Overcomplicate and you will regret it. Underdeliver and your partners will remember it and hold it against you. Get it wrong and your competitors will win. It takes a lot more time and effort to get a partner back than it does to lose them. Developing a clear understanding of who your partners are and what they want is essential for building a successful channel programme. We help with definition, proposition and identity. Are you providing them with everything they need in order to successfully sell your stuff? We have successfully helped many brands plan, build, re-build, refresh, launch, and in most cases, simplify their Partner Programmes.